360buy, the Chinese giant online trade and sent to Spain
The launch of the English version means you also begin to sell over 400,000 products to international markets. This means that its scope extends to 36 countries among which are the United States, United Kingdom, Germany, Mexico, France and Spain among others. The full list can be found in this section of its website.
According to comment from 360buy.com your idea is to make small steps to establish themselves in markets that barely know. For now offering free shipping on all books and be extended to other product, becoming 20% of the total. Later intend to establish logistics centers in various parts of the world to make shipments faster, increasing customer confidence.
360buy.com is currently stuck in a war for the Chinese market with its two main competitors, Suning and Guomei . A Chinese market that although online trade grows by 45% every year is too much competition and also very aggressive. In 360buy.com see the international market as a large playground with a little competition. With this movement is seeking to open new markets without drawing too much attention to the basis for operation and be released in 2013.
No one is aware that this attempt to internationalize is intended to challenge the supremacy of Amazon . Do not have it easy as they will have to contend with a very well established competitor. I also think it will have to do a campaign to make themselves known and above all, to banish the wisdom that comes from China so cheap but poor quality. If they manage to win the trust of consumers that can be a very good alternative to find products at affordable prices.
Founded in 2004 in Beijing, 360buy.com reached 60 million registered users in June, although most of them are from China. Among its investors can find Digital Sky Technologies , a major investor in Facebook, and Robin Li, founder of search engine Baidu.com .Tags: 360buy, Amazon, online stores