5 extensions for web analytics in WordPress
Whether our personal blog or a blog we manage professionally, it’s natural that we set ourselves goals and perform monitor compliance of these data we collect by using tools such as Google Analytics or Piwik . With these tools we can get information about the visits we received and our visitors, in addition to the more obvious conclusions, we should provide the basis to ensure that our strategy is working or, for example, we need to rethink our strategy or improvement actions .
Measuring our impact and keep track of our blog can help us locate the topics that most interest our users or the contributors (most impact) to accomplish the goals we have set. If we use WordPress , which is one of the web content management systems more flexible we can find and also one of the most used to implement blogs, we have multiple options to measure because of the plugins available.
A simple way to implement in our blog analytic tool is to edit the template and add the tracking code that provides Google Analytics or Piwik, but also can find other options easier and faster to deploy:
- JetPack might consider some sort of plugin-Swiss army knife because it offers a rich set of features to include in our blog. Urls shortener addition WP.me or occasional widget (eg insert the tweets from our profile in the blog), this extension includes the ability to activate a basic statistics module to our blog with which we can get an idea of visits received, the impact of publications and data on the origin of the blog traffic. While not the same as using Piwik or Google Analytics, for a quick review may be helpful interesting.
- Google Analytics for WordPress is one of the fundamental extensions that all managers should install blogs, yes, provided that they use Google Anaylitics to measure. With this add-on will not have to walk inserting the tracking code in the template, simply configure the extension and add the code as another parameter in addition to other options available as “IP address hiding” from users or to track campaigns.
- Google Analytics Dashboard is a very interesting extension to work with Google Analytics since inserted within the administration of the blog, the dashboard (or control panel) tool of Mountain View. This plugin enables us to display the data but not insert the tracking code, it is a task we have to do on our own (or by inserting the code or using Google Analytics for WordPress extension).
- WP-Piwik is one of the proposals that we can find to work combining Piwik and WordPress. As with Google Analytics, we can insert the tracking code in WordPress and then analyzing the Piwik instance we are using, however, with this extension can install a Piwik dashboard in WordPress admin area and manage our blog (content and impact analysis of this) in a unified way.
- PiwikSearchEngineKeywords can be an interesting complement to all those interested in information on traffic from search engines, ie people who visit our site because they found between the results of Google or Bing. Thanks to this extension will obtain information for each post, the keywords that led users to find the article and visit, a valuable information to optimize our website .
- WP Super Heatmap is an area that I find very useful and can help a lot, for example, when dealing with a new design or work on optimizing our website. This plugin allows us to represent our users’ browsing through heat maps where people can see the areas that users perform clicks and, therefore, that capture their attention.