5 tips to get Google Analytics
Eduardo Yesterday we presented a complete snapshot with everything you need to know about how Google Analytics . This tool allows us to determine how we can improve the performance of our site or sites of clients, and give detailed information about the browsing habits of our users. Today we delve a little deeper into the world of Google Analytics, giving some tips for beginners and for those who have already taken their first steps and are more comfortable.
How to create your account and start using Google Analytics
This is crucial for the beginner. In reality, create a google analytics account is very easy, especially if you already have a Google account. To enter for the first time, we have to go to google.com/analytics and login with your Google account. If you do not have one, we can create it directly from there. Then, the steps are simple.
- Submit the URL of the site you want to analyze.
- Give a name to that site, so it can be identified (possibly later we want to add more sites to the same Google Analytics account).
- Choose your country of residence
- Enter your contact information
- Access to the terms of service
- Copy the code that will give you Google to advance.
Now comes the slightly more complicated, which is entering the Analytics code on our website. To be able to track, we have to enter this code in each of Google pages which we obtain data. Some sites allow us to directly enter Google Analytics. As we are not web designers assume that we will be entering this code in our personal blog, or something. No projects are too big, if you are, please hire a professional who will be responsible for all this. For WordPress, we have to enter this code in the footer.php file.
How to generate reports
Most users of Google Analytics remains in self-generated reports that appear on the Google homepage. In fact, they are very useful reports that allow us to pan very basics of what we are doing. But, if you want something more advanced, Analytics allows us to select nearly 100 different reports with details of everything that is tracking.
These options can be accessed from the panel reports, depending on the type of account you have, also we can set to generate daily reports or even an hour-and gives us a deeper insight into what is happening with a site. It’s ideal for presenting to clients because we can not only tell you how many people are visiting a site, but also inform them of the content that is most interesting and which ads are being more effective.
Use tags to your URLs
This is a trick a little more advanced, and allowing us to do is to have a greater understanding of user behavior through a numerical report. You can add details to the URL so they can be analyzed in more detail by Google. For example, we can use a tool called Destination URL Builder to help create these custom URLs. To give you an idea, when you click on a link on Facebook, we will be redirected through a URL such as this.
A great way to check daily traffic is through the panels we can create within Google Analytics. They are very personalized, and we offer a choice of metric, graphics, organize information in chronological order, and create data tables. So, we can create a custom panel with the information that we like.
Track traffic from social networks
It is also important to know where our traffic is coming. Today, social networks are a great way to attract readers. How do you know where it is coming from the users overall? This information can be accessed from traffic sources. There we found social networks always present. For example, with this data we can decide if we want to run a campaign on Facebook or Twitter, or where we should be focusing our efforts.Tags: Google, google analytics, reports, statistical