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Posted by on Aug 21, 2012 in Guides / Tips, Internet |

Google Penguin: some things you need to know

Google Penguin: some things you need to know

Since April 24 of this year, Google launched a new update that, simply put, helps the seeker to establish the ranking of websites. The algorithm, codenamed Penguin, came to change the way is done so, say, traditional.

With this update, Google aims to end bad practices and, especially, with cheats who use certain devices to position their sites in prime locations of search results without worrying about providing relevant content or quality. Nearly four months later, many of those responsible for maintaining web sites continue to work as if Google SEO had not changed, and many innocents have seen traffic drop dramatically on their sites by simple ignorance.

For those who are not very clear yet, or just starting out in this world, SEO stands for Search Engine Optimization, which in our language it Search Engine Optimization. And there is nothing to prepare websites to gain greater visibility in the search engines naturally. The difference between a good SEO shoddy and one fact is established, nothing more and nothing less than a site that is known or completely nonexistent.

What changed with the arrival of Google Penguin?

Now we’re a little clearer, let’s review some things that changed with the arrival of Google Penguin.

The amount of external links pointing to your site is a crucial factor in determining who will occupy this position in the results pages of Google, but now not enough to have many inbound links. The new algorithm also analyzes the context in which each link is located, ie, Google evaluates site where it appears that the link to your website is related to your topic. For example, if you have a website in which you do to make reviews on video games, it makes little sense to display a link to a blog that talks about promotions for a holiday to the Greek islands. To meet this situation, your site will be penalized by Penguin. This is also closely linked to the relevance of the links, a very important factor in determining the position in the results.

Generally the websites that fall into these practices are considered by Google as low quality sites and are severely punished. Moreover, if a site contains many links to pages with different themes without producing relevant content to users, be suspected of selling bonds and are at risk of being excluded completely from search results, as this goes against policies finder.

The comments are also penalized SPAM with the new algorithm. That is, if you are someone who used to comment on other blogs and websites using keywords and links to your site, you run the risk of your site to be hit by the whip of Penguin.

Another factor that can negatively impact the position, is the use of multiple keywords to target one or more pages of your site. Perhaps the clearest way of saying it, is that it makes no sense that many keywords are used to refer to the same link, and neither has a single keyword take you to many different places within the same website.

What if my site was penalized unfairly?

The “aggressiveness” of the new algorithm can make sites that have not committed misfeasance affected. If you feel that the ranking of your website and was unfairly affected negatively by Google Penguin, you have some options to retrieve your position without having to start over.

  • Through the site Webmaster Tools Google, webmasters receive notifications warning of the presence of links on sites marked as low quality. to remove these links, Google will lift the sanction. If not in your power to remove that link, you should try to contact the administrator of the site in question and request that you remove. If no answer, please write to Google explaining the situation to reconsider the case.
  • Another option offered by Google, is to send a request to submit your site to a review. But you should be very sure of being “without sin” and that the penalty was unjustified.
  • It also is testing the integration of a button within the Webmaster Tools site, with each link suspect, with which we could request removal of the same.

After all, Google is not so bad.

What I can do to keep my site is penalized?

Overall, the best you can do is stick to the Webmaster Guidelines established by the search engine itself and respect the best practices of quality, content and design proposals in them. While this may seem a bit “tyrannical” requires you to submit to the rules if you want your site listed.

If we see it as small caps, you should aim to:

  • Generate reliable content. Not only content that other people trust, I mean you yourself trust the information you’re providing.
  • Produce useful and informative content, which go far beyond the obvious.
  • That generate content that actually provides information more substance than the one offered by other links in the Google search results page.
  • Specialize in a subject and be a reference for this. Google will perceive you as an author with authority to review the subject and get better grade.

If you still have questions or feel you need better preparation, Google also provided us with the Webmasters Academy , a place where, among other things, you’ll learn a lot about how to produce quality content sites, as well as administer and optimize it.

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