Japan: consumers spend less on music after the law implemented downloads
Could be applied as a measure for future road laws. In Japan, on October 1 came into force draconian downloads, a Law punishing users who unload Music or video copyrighted by up to two years in prison and a fine of two million yen. Today, more than a month after launch, surveys show even more troubling results for the music industry. Consumers spend less on music than before the law .
A law was passed in June, after the music industry in the country, the second largest in the world after the U.S., will report record financial losses. Analysts suggested that only one in 10 Downloads on the net were legal.
The law came into force and the results have shown changes, though possibly not as expected. According to a recent statistical study in the country, many consumers are reluctant to download for fear heavy fines, somewhat indicative that the law has been successful.
However, the study indicates that since the law was passed, music sales in the country have continued to decline, consumers are actually showing less interest in music than ever. To give us an idea as Livedoor News published by the results of consumer research in the country, over 68% of respondents spend 0 yen in music per month, the highest figure and devastating for the industry in 10 years.
The study conducted performing various questions to consumers. They asked for the money invested in its economy a month for buying music. Possible responses ranged from “0 to 500 yen” to “more than 10,000 yen.” The result, since 2004 has been drastically increased the exception of the purchase of music within the family or personal economy consumers.
The question could therefore now move it to the law implemented. Has there been an effect after discharge restrictions? Does the law actually a negative effect on music sales? Maybe neither one nor the other, perhaps the problem was not simply that the government and wrongly identified illicit discharges as the cause of evil in the industry.
Anyway, from JapanToday collect the sentiments of many users in the country through social networks after the survey. Most speak of exorbitant prices, some of the difficulty to find the music they like out of foreign stores, but most suggest that music sales have fallen due to lack of interest in general and little relationship Value exists today.
It’s as if people today perceive the music industry in a way quite different. It seems they are not willing to invest the money earned on a product that fills them. Still, the increase in these years illegal downloads in the country is a sign that people are interested enough in music, but for free, maybe not so much with the current selling price. The survey seems to say that after removing the download option in the country with the law, few people are interested in the music of today, at least enough to pay for it.
Maybe in Japan, as in most countries trying to find the worst factor in the “piracy” should realize that the most important is to generate income and ways to get there. Blaming downloads and “piracy” only deflect the problem to finally return to the starting point. Neither Hadopi in France and now the law of downloads in Japan have shown that the problem is users.Tags: Downloads, Japan, Law, Music