Measuring social media influence: some applications
Before I go into this topic I must confess that I look very skeptically at all kinds of tools intended to say that your Influence in social networks is a number assigned to them. Much more if that number is based on number of followers on Twitter or if you answer only to others with similar amount of followers. I have never been interested in this type of “metric” because although the influence actually exists on social networks, is so difficult to measure and varies according to the context, and it is not included as a parameter in any of the tools I know.
To measure in Twitter, for example, the algorithms provide measures of certain data value: number of followers, amount of replies by tweets, retweets amount, for example. But the truth is that these parameters themselves are not indicators of anything, and may change or be altered dramatically by context. We all know that some subjects are more sensitive to being retweeted by example, and we all know that a retweet or a reply at all does not mean you’re a real influence on the thinking or decisions of that person.
And this without mentioning the context of the circumstances and the topics covered. Someone may be influential for you on certain issues but would not consider his opinion at all in others. You can be controversial and stir up against dozens of responses, or demagogic and take them for, but can also be subtle and accurate in your statements and have no immediate answers yet leave an image in the minds of those who read you. How can we measure that?
Without contradicting the above, but rather having it in mind, we can use a range of services that we provide extra data on our use and our reputation in social networks. Again, taking into account the above, it is easy to fall into certain comparisons vanagloriÃ¡ndonos of something that has little or no merit, yet it can be useful to measure the scope of our activity with some tools that can give us some indicators. The more the merrier, and the goal is to take all the data to precisely analyze the context and try to find new questions, that’s what it is.
The scores do not measure the actual influence , but the “social capital”, according to Brian Solis, and in any case it will be interesting to know what data we collect in this regard. We will have a collection here of the best known and others less so, explaining what they measure and how to measure it, being well aware that in most cases it is not so clear.
Beloved and hated, Klout is probably best known among measurement systems Twitter. Gives a score from 0 to 100, called “Klout” to each user by virtue of 30 factors including your number of followers, the frequency with which retuiteas, the influence of your followers and the people you replies and scope your retweets. Also considered data from other social networking accounts you can optionally add: Facebook, LinkedIn, FourSquare, YouTube, Blogger, Tumblr, Flickr, Instagram and Last.fm.
Klout will tell you which topics are most relevant and others here can give you points. Your data will also influence, telling how much for each account and what data is considered in each:
- Twitter: mentions, including lists, retweets, and of course, followers
- Facebook: friends, likes, comments and posts on the wall
- Google+: +1 s, comments and reshares
- LinkedIn: connections, recommendations and likes
- Foursquare: to-two tips Tips and completed
- Klout: The points you have given the feedback of other users
The algorithm PeerIndex considering the speed with which we find and disseminate information on a specific topic, and the amount of our audience. The relevance is confirmed when the content shared by us is tweeted or commented on by someone who is also regarded authority on the subject. Measures activity on Twitter, Facebook and Linkedin to give us a final score. You can see other public profiles and gives us a list of users that influence us and others with those whom we influence.
Tweetgrader is a very simple service that gives a score only what it considers to qualify your influence. All I ask is to put your username and an unknown algorithm assigns a number from 0 to 100. It also has a meter-forgiveness egos, a classification of “Twitter Elite” makes lists according to places, cities, marks and general users.
An aggregator for multiple accounts on different social networks is Twentyfeet , which takes data from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace, and RSS feeds. The display shows in a period where you choose, and services accounts for reputation indicators, which in the case of Twitter for example are followers, mentions, retweets and replies received and made. User data also shows that we have followed and ratio followers / followed, lists and favorites. Interesting to see a lot of data in charts once. I sent emails with notable changes in this information on your accounts.
Sprout Social is an application integrates with your Twitter account, Facebook Fan Pages, LinkedIn, Foursquare and other networks where consumers are related businesses and services. Refresh your accounts directly from there. It offers a range of demographics of your audience and the possibility of obtaining very attractive and clear summaries of your stats, personalizing the period to analyze and accounts. The report can then be exported as PDF or CSV. In the case of Twitter, does not give a score but shows number of interactions, impressions and unique users, and other details of the relationships with your audience.
Crowdbooster is one of the most comprehensive tools for data online that shows you can orient yourself to take action to improve your goals, both on Twitter and Facebook: impressions, total reach, engagement and more. It also gives suggestions for improvement. For Twitter you your growing followers, who are the most influential and who you retuitean more and scope, and on Facebook, it shows the impressions reached, growth of Fans and who your top fans . Also sends reports to your email.Tags: Influence