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Posted by on Aug 16, 2012 in Social Networks |

More productively manages your profiles on social networks

More productively manages your profiles on social networks

Today it is not uncommon for someone to maintain profiles on multiple social networks and thus, sole access to them to share content and, of course, view the publications of your contacts to know what they are doing or where to move. All this information is distributed on Facebook, Twitter, LinkedIn, Foursquare, or even corporate field services such as Yammer and Socialcast and, therefore, depend on it to access multiple applications, plugins and tabs open in your browser. With a view to optimize access to information and, therefore, be more productive in managing our social profiles can condense all the information published in the networks we maintain profile using “centralized control panels” than a quick glance and going to one place will give us all the activity of our profiles.

Sometimes the daily activity does not allow us to have too much free time to review, one by one, the updates have been posted on LinkedIn, Facebook or Twitter (especially if we follow the activity of many). Therefore, if the infoxication around us, ie the excess of information and publications “to review” we may need to put some order in our publications and may condense everything into a single control panel with which process all the information a faster way.

In order to be more productive managing our profiles, we will take a moment to see some ideas we could implement and save some time in reviewing our profiles:

Centralizes information

One of the things we discussed at the beginning is to centralize all the information we receive (Fourquare, Twitter, Facebook, LinkedIn, etc.) in a single inbox, ie in a single control panel is something that can be interesting to review, at a single glance, all publications of our contacts without having to access multiple applications or having to open multiple tabs in your browser.

With this idea we can use services like HootSuite or TweetDeck to centralize information there multiple profiles. TweetDeck, is possibly one of the best known (especially since it was bought by Twitter) and is focused on Twitter (you can manage multiple accounts) and Facebook, therefore, this service can centralize the timeline of multiple Twitter accounts, manage publications and also we can also link accounts on Facebook (and go from there the publications of our contacts in addition to publications).

HootSuite is another service quite widespread, especially from a professional point of view. Like TweetDeck to manage multiple accounts, although in this sense is much more flexible as it can manage Twitter profiles, profiles, groups and Facebook pages, pages of Google+ (as management), accounts in LinkedIn (managing profiles, activity groups and the business pages), our account Foursquare or RSS feeds. Such flexibility has a price since the free version can only connect 5 profiles and, from there, we have to resort to the paid version.

Still, for personal use, perhaps the 5 profiles can be sufficient since, for each of these, we can configure and segment information to our liking (see the lists of Twitter, view the activity of LinkedIn groups, see publications from our friends on Facebook, etc).

Why we can save time by centralizing information? If we optimize the information to be displayed (removing noise and segmenting the content), to concentrate all the information into a single control panel will help us identify what is important at a glance, without having to be jumping between multiple pages open in the browser or switching applications.

Segmentation of the contents of interest

Centralize information is not the only way to optimize the management of the content we receive and simply enables us to receive information. The next step is to weigh the information and thus classifying or segmenting with our topics of interest or relevant aspects to consider.

And how can we segment the information? Everyone should appreciate what is important and therefore what is considered essential to review in a “brief visit” their social profiles. In this sense we can ask things like:

  • Not long ago we spend a few minutes talking about the segmentation of information through the lists of Twitter, a more than important to “get to the concrete” and review those things we consider essential (and, for example, we can visualize our HootSuite lists).
  • If we are targeted to various groups in LinkedIn but are active only in a couple of them, it may be interesting to focus solely on them and let in the background (for when we have more time) publications that are made in the rest.
  • Facebook allows us to “mark with a star” to the profiles that we consider closest and whose publications “we can not lose,” you could be a tool to use to make users think are important (and be advised of their movements).

Eliminates noise

Social networks like Facebook allow users to hide certain users publications because, in our view, we think them irrelevant and we are slightly noisy. If you look in the upper right corner of each publication we see on Facebook is the icon of an arrow pointing down, if you click on that icon, a menu that enables you to control the publications we see that user and from there we can eliminate all or see only the most relevant.

When we talk about the lists that we could use Twitter comment to be aware of publications made by other users without having to follow and, therefore, in addition to segment content can also help us to eliminate some noise of our timeline, reserving it for what we consider important.

Furthermore, the user has complete power to decide who goes on and if, for example, the content we receive from someone that we are no longer in line with what we want or everything seems always noise, always have the option to conduct a “purge” in our profiles.

Centralize your inbox but no output

One of the risks associated with centralization of the profiles is also unified management of our publications. And while it may be a good practice that saves us time (and makes us very productive), it is important to remember that each social network has its audience and its purpose, therefore, not recommended spreading the same content on all our profiles ( something we said not long ago my colleague Barbara in a note highly recommended )