Project Homerun: Marissa Mayer’s plan to revitalize Yahoo!
Yahoo! has been very turbulent year in terms of direction. CEO’s chair has seen a parade of names in the last five years. From Terry Semel, who lasted from 2011 to 2007, there has been one compass to find one of the most storied names in Internet back to the limelight. By the Executive Office Jerry Yang passed (2007-2009), Carol Bartz (2009-2011), Tim Morse (Acting, 2011-2012), Scott Thompson (2012), Ross Levinsohn (2012) and, since July this year , Marissa Mayer. Basically, being a director of Yahoo! is almost like being a teacher of Defense Against the Dark Arts at Hogwarts.
When Mayer came to the post, doubts arose. Could one of the most important women in the world of technology to give it another Yahoo!? The company is at a point of disorientation in which neither users (and apparently, neither the company) have an exact idea where to go. In recent years, Yahoo! has decided to strengthen its editorial side, above all, because despite not being in their best, your home page is still one of the most visited sites on the Internet, with about 170 million people consult it to day.
Well, what is the action plan Mayer? According to the leaks, it is a facelift of the front page of Yahoo! The idea sounds logical if we consider the background of the CEO:
At 37, Mayer was the person responsible for the look simple majority of Google products: the search engine, Google News, Google Images or Gmail. He also had a seat on the operating committee of the company, a small group of executive decision maker with powerful founders Larry Page and Sergey Brin. But his greatest achievement is to have built the most important search engine and internet use.
Codenamed “Project Homerun,” the Yahoo! site would start some interesting changes. As a picture is worth a thousand words (or so they say), here’s how you would capture.
What are the major changes? Yahoo! striking that abandons its purple logo to give way to a much more sober. The search bar is now centered within a fixed bar that is maintained in the browser even if the user does scroll down. Some links on the left disappear as Dating, Flickr (a bit strange), Games (another unusual decision), Jobs, Messenger, Music, My Yahoo! and TV. Some services such as weather or horoscopes have earned their own module, while news-one of the strengths of Yahoo! in recent years have also been changes in size and hierarchy.
Personally, the changes do not seem very significant, though perhaps tell us a bit more about the future direction of Yahoo!. A few days ago, Mayer said that the site will seek to serve “daily habits” such as checking e. Will the new head of Yahoo!, once and for all, find him a uniform meaning to one of the giants of the past on the Internet? Mayer capacity leaves no doubt, but the hot seat Yahoo! has not distinguished precisely by their patience.Tags: Marissa Mayer, Project Homerun, Yahoo