Smartphones in 2013 and its importance
Every day more mobile devices are activated (smartphones and tablets) to desktops, laptops, netbooks or ultrabooks. For companies and digital media will be a priority to have a presence on these devices either through an adaptive web or application. Smartphones in 2013 are of great importance.
Smartphones and essential part in our daily life, the current penetration has reached 44% of the population, of all smartphone users, 68% access the Internet through a mobile connection.
According to the study Our Mobile Planet by Google, this has an implication:
Companies that mobile technology become an essential part of their strategy will benefit from the opportunity to interact with the new consumer who is constantly connected.
Smartphones have changed much the ways we consume audiovisual content and do our shopping, we help make local and global searches in seconds, it is very valuable for anyone who engages in generating content or sell products.
The forecasts for 2013 in the field of smartphones
IHS reports that by 2013 half of the phones that will be sold will be smartphones. This is because manufacturers like Nokia, Huawei, Samsung and ZTE. They have in their catalog or are about to launch low-cost mobile regions to reach more and more people who have never had contact with a smartphone.
Companies like Gartner, Google and Cisco have also given interesting data on trends in the use of mobile phones for 2015 ensure that all people on earth will have a mobile, mobile searches are increasing more and for the next year, people will connect to the Internet through a smartphone. This will reduce the use of PCs
It must be very careful when choosing such a presence in smartphones and tablets, a bad choice can cost a lot of money, that is why the trends point to be shelved and apps using the web betting. According to Google , 81% of people looking to buy a mobile phone to make it through the website rather than an app.
Best practices for a presence in smartphones
- Your site should load faster.
- Simple and intuitive interface.
- Easy navigation.
- It should fit any screen resolution.
- Includes videos to show your products and services.
- Make it social.
To continue leveraging the use of mobile technologies will need to work on various aspects
- Losing the fear of using smartphones.
- Stop resisting change.
- Lower costs.
- Encourage competition among carriers offering connectivity service.
- Make the process simpler procurement and purchase of equipment.
Using ads to monetize mobile web projects
The ads have always been seen as something that takes away anything attractive, often clogged and the user ends up leaving the site. Google has one of the best platforms for web ads, many independent bloggers, apps developers and publishers using Adsense platform. The Mountain View know the importance and trends by 2013, today announced changes in the mobile ad platform , from now on will be granted the opportunity to the user to decide whether to display or not the contents of the same in case of an accidental click.
The smartphones of 2013
Quite apart from the platform war between Google , Apple and Microsoft , smartphones will play an important role next year, the user base will increase dramatically and hardware innovation will gradually falling behind, now we will not care what kind of our smartphone processor has, or how many megapixels the camera has, everything will be about things that you can do for me through the software.Tags: Smartphones