What can we expect from the new 2013?
Today is the last day of 2012 and, as is usual in these cases, it is time to take stock of what gave him the years in the technology industry and think about the new year and the things that it will bring. Our colleagues from Engadget have posted a great summary of the highlights of 2012 and, here in Bitelia, we decided to take a moment to think about what 2013 will bring.
For Yahoo!, 2013 will be a decisive year (as well it will be for RIM) since this year we will see this new strategy Marissa Mayer cooking takes time and that, for example, has begun to materialize in the redesign of Yahoo! Mail or the new application Flickr for iOS that aims to compete directly against Instagram and it certainly has been greatly benefited from the missteps of this network to changes in the terms of service and his sharp turn towards “Facebook style”.
Twitter and its API
During the year 2012, Twitter has given occasional sharp turn to the use of API functionality bugging some Instagram or making Tweetbot for Mac becomes an application on “limited edition”. The ecosystem of applications and services that were born around Twitter was one of the great values and service, however, turns the company aimed to “refine” this ecosystem have been one, in my opinion, one of the maneuvers erroneous years.
Although Twitter does not want to see grow the number of existing customers and developers prefer to be directed towards other services, putting limitations on their API or nip functionality to other services is not the best of attitudes. Would be nice if Twitter changed their attitude and come closer more developers and third-party services that are part of the ecosystem because, together, they can grow and provide better services to users and will make Twitter a better service, but I greatly fear that during 2013 we see how the APIs become a “gun” to shoot in service competition.
The FBI closed Megaupload on January 19, 2012 and just a year later, Kim Dotcom prepares the release of Mega waiting to revolutionize the field of storage services in the cloud as their service offer data encryption, and example, we can mount it as a virtual drive on our computers.
Undoubtedly, Mega will be one of the things that are spoken more during the month of January and, of course, on January 19, 2013 is a date noted on our calendar.
IGoogle’s death and the ecosystem of apps
In November of the new year 2013, which begins in a few hours, we will see the death of one of the Google services that, for nearly eight years, has been with us every day when you open your browser: iGoogle .
At the beginning of last July, in the restructuring of services that the company makes, the guys from Mountain View iGoogle announced they would cease to exist in November 2013 because, with the passage of time, the user habits have changed to consume much of information through mobile applications or, for example, through the Chrome Apps.
The weight of navigation through mobile devices is increasing and, within this segment, heavier traffic carried by apps (Flipboard, Currents, Facebook, Twitter, etc) that the classical navigation through a browser in fact, this change of habits begins to look at the traditional desktop with Windows 8 and Metro applications, in many cases, prevent you from having to use the browser and also give you the information in a much more nice and neat.
If you think about it, between the applications we have in our mobile devices and applications, and extensions that can be installed in browsers such as Chrome, in a comfortable way we can set our own staff dashboard without having a custom home page although the change paradigm is a pretty big leap in what we used to see every day but, little by little, we are seeing in the integrations of services within the browser or as a cornerstone of a mobile platform.
Increasing dependence of applications and, during 2013, is something that will continue to see strengthened. Google Now , for example, is a perfect integrator services that aims to provide information of value to the user and make life easier, a service I believe that in 2013 will give much to talk with Firefox that, in its latest version , has deployed its “Social API” to integrate services into the browser and, for example, keep the chat open while browsing Facebook without of an open Facebook tab.
Service integration, monetization and changes in ToS
Following the path of service integration, this year we have seen how Google unified treatment of our data, but then has reversed, Instagram also raised something similar with Facebook (and its affiliates). These changes to the TOS (Terms of Service) I think that will be something we will see more than once in 2013 (one of the first changes will premiere Foursquare ) because it will enable services mainly two things: monetize and provide user experiences much more adapted to the user.
In the case of Google, which was one of the first to announce changes in the ToS in early 2012, the goal is to offer users a unique experience in all Google services, ie, seeing them as “a whole” where we generate data in Google Calendar can influence Gmail, Google or the search engine, which is beginning to be seen experimentally and that will surely continue to see during the year 2013 while Google leads to that “universal search” in which we find, from the same place, on the web, in our emails or files we have in Google Drive.
Naturally, the services are not supported “out of nowhere” and companies need revenues (that is their reason for existence), therefore, many services, gradually being implemented monetization formula for return on investments made in buying startups (Facebook with Instagram) or directly generate a business model that can be self-sufficient. In the case of Instagram, the attempt came out pretty badly by poor planning when to announce it but, basically, it was a perfectly logical move that will surely meet again during 2013 because Facebook will want a return on their investment.
Services that were once free and cease to be (or are with certain limitations) or services that are committed to advertising and we make ourselves (and our personal data) in the product offering to third parties, which we have seen in recent years and undoubtedly will continue to see during 2013.
Security and mobile devices
During the year 2012 we have emphasized security and we talked several times about this issue and its application in mobile devices. Considering that every time “we are moving”, the security of our data on these devices will remain a relevant concern during the year 2013, a fact that is mixed with a practice that is increasingly present in companies : the BYOD (Bring your own device), ie, the use of personal devices (tablets, PCs or smartphones) in the work (which is a challenge for IT managers of enterprises that should enable interoperability of these devices “outsiders” within their systems “).
Image: Burning the BaconTags: 2013, Mobile Application, service terms, Twitter, Yahoo