With Marissa Mayer at the top, what the future holds for Yahoo?
Less than a month, Marissa Mayer, one of the most important women of the technological world left his job at Google, after 13 years to become the new CEO of Yahoo . Since then he has been reviewing the overall business of the company and are beginning to appear the first information regarding the changes you want to apply to reverse the critical situation which is the second largest Internet search engine.
More specifically, Mayer has been meeting with the heads of the most important of Yahoo, its search engine and email service, which have experienced a decline in concern the number of users in recent months, which obviously has created a crisis within the company.
To try to resolve the problems, the new CEO intends to focus develop or acquire services that follow the line “fashion”, ie, social networks, mobile devices and geolocation. And also, ask your employees to focus more on users and the development of quality products, and less pay less attention to the finances of the company.
Mayer is aware that Yahoo does not have the same financial capacity to Google, and although this may be a serious limitation, has something important in their favor, long time. As the senior managers of the company have offered “some years” to restore confidence of investors in its main business, advertising.
In this sense, the intention is to completely change the way it currently handles advertising business within the company and invest heavily in technology to compete in that market, which is also dominated by Google in a comfortable . Concretamete, the plan includes the launch of a network that helps publishers of blogs and entertainment sites to install new software from Yahoo, allowing users to enjoy personalized content in different formats.
Marissa Mayer, has also suggested hiring a new group of programmers, something that in his experience is lacking within the company, and that clearly will need to work much faster in new products and implement the necessary changes in the already existing. Something that draws attention here, it has also required personally approve each new hire, a practice that for many years, Sergey Brin and Larry Page, Google implemented in.
The experienced CEO, according to people close to their activity, has already contacted some employees and former employees of Google and other major executives in Silicon Valley, to occupy strategic positions in Yahoo. Movements really interesting and very sweet fruits can generate for the company based in Sunnyvale, California.
Beyond that, it also would be evangelizing with some of the practices of business you have Google in your philosophy. One issue that is not surprising since, as mentioned at the beginning, Ms. Mayer spent 13 years working for the big G, so that part of their success to it, and obviously wants to apply its formula to raise Yahoo.
Clearly there are many interesting details in this, and although no time has passed since Mayer took the baton, the report has gone out, Yahoo employees have great respect and trust for their new leader, and see it as hope to bring the company forward again.
In my opinion, Yahoo still await some bitter moments. But if they managed to stay in contention despite the great difficulties they have faced in recent years, will not take long to begin to see the first positive results of this great change. As in any battle, perseverance and refusal to give up, always leads to great successes.Tags: Marissa Mayer, Yahoo