When it comes to building a website, it is not a case of “if you build it they will come”, and you will need to ensure that your website is search engine friendly to get the most out of your website. There are factors that you need to consider, and you will also need to ensure that your site is SEO friendly; otherwise, you may have problems in marketing your site and attracting customers.
Finding An SEO Savvy Website Developer
Although web designers know what they are doing when it comes to building fantastic looking websites, they are not often as switched on when it comes to marketing them. It is understandable as it is an entirely different industry, but you will need to ensure that whoever you choose to build your website has some understanding of SEO. When you are looking for a company to assist you with your web development, Shrewsbury has a few different options available. Still, you will want to ensure that they can also build mobile-friendly and responsive sites, which will aid you with your SEO and digital marketing.
A Mobile Friendly Website
With so many people connected to the internet through a mobile device, search engines such as Google have told webmasters of the importance of their sites being mobile-friendly. If your website is not responsive or mobile-friendly, you will struggle to achieve the highest rankings for your keywords, which will leave you struggling behind your competitors. You can check if your website is mobile-friendly easily by clicking here, and if it scores poorly, it is something that you should address as a priority.
Choose A User-Friendly CMS
You will also want to choose a CMS (Content Management System) that is easy to use and will allow you to make updates to the site without the need for a skilled developer. With an easy to use a system such as WordPress, you do not need to be an expert to update your content, change your Page Titles or Meta Descriptions, or even create a new page.
Plan Your Site Structure With The User In Mind
When you are planning the structure of your website and all the pages that you will need, you must keep in mind your potential customers and their journey from coming onto your site, to making a purchase. If a website is hard to navigate or it is not clear where the customer needs to go to get what they want, they may end up leaving, so keeping the user experience in mind when developing your site is essential.
You will also need patience when building your website, especially if it is a brand new domain name, as it will take time for you to move up the rankings of the search engines. There is no quick fix, although you may wish to consider paid advertising as a short-term solution to get customers, so you will need to be patient, work diligently, and invest in quality marketing for your website.