With more people using the internet to find local services and products, small businesses have no choice but to invest in digital marketing. Search Engine Optimization, or SEO is often considered to be the foremost step in online marketing. All the strategies and practices related to SEO is about improving the ranking of a website in search results for specific targeted keywords. If you are wondering how to start SEO for your small business, we have the basics sorted for your help below.
Why spend on SEO?
Talk to known marketing agencies, such as K2 SEO Denver, and their experts will tell you about the varied benefits of SEO. Besides the fact that SEO brings in organic traffic, it is also a great tool for branding. People trust search results, and when your website appears organically in the list, it adds value to the website and your brand. Not to forget, SEO doesn’t have to cost a bomb, and even when you are not spending on paid marketing and ads, you can expect to get significant returns on your investment.
Outsourcing SEO to an agency
Any random SEO company can claim great things about their work, and as a client, you have to ask these questions listed below –
- How long have you been in business?
- Who are your biggest clients?
- Have you worked in our industry?
- What’s your approach to SEO?
- Can we expect to take a look at your SEO plan?
- Will you offer an estimate in advance?
- Do you use white-hat SEO?
- Can you handle PPC and social media marketing?
- Can you share client references?
- Who will be working on our project?
These are just basics to consider, and we recommend that you spend some time knowing the company you decide to hire. Since we are talking of small businesses here, it is essential to evaluate if the SEO Company can deal with local SEO. You may have a better chance at targeting consumers when you optimize and work on local keywords.
SEO is a continuous process, but the good news is you can always work around a budget. Most SEO companies either charge a fixed amount for the entire contract or can ask for a monthly retainer fee. Keep in mind that the SEO agency may need some time to show effective results, so don’t expect quick solutions. Check online for shorting the best digital marketing agencies now!