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Digital Marketing Metrics Home Builders Need to Measure

Inbound marketing is an effective tool for home-building businesses. It allows you to draw in customers and give them something in return. You can provide helpful guides, videos, and articles about your products and services on your website. This will allow your audience to learn more about you and get closer to becoming customers.

Website Traffic

Website traffic is the number of visitors that your website receives within a given time period. To make data-driven decisions, you can filter your website visitors by source, date, or platform.

Website Traffic Sources:

  • Organic search – Search engines like Google, Bing, or Yahoo can help users find your website.
  • Direct – The search bar shows the URL of your business entered “directly”.
  • Referral – Users clicked on a link from another website that led them to your URL.
  • Social – Website traffic from a social media link.
  • Paid – Your audience found your site via paid advertising such as display ads and shopping ads.

Average Session Time

This Google Analytics metric displays the average time that a user spends on your site before leaving or after 30 minutes of inactivity. Your audience will be more engaged and useful if your website is well-designed. Your average session length will decrease if your website is difficult to navigate.

It is important to make your website easy to use and understand for your visitors to keep them interested in the content.

Bounce Rate

Your bounce rate, which is a measure of how many users leave your site after they have stayed on it for a certain period of time, is also a great indicator to monitor. The bounce rate is how many users leave your site after they have accessed it.

Conversion Rate

The conversion rate is the ratio of your website traffic to the number that converted to lead status.

Social Engagement

Social engagement refers to the number of people who interact with your posts. Social engagement can be described as liking or commenting on a post. It also helps increase brand awareness. Your audience will remember you better if they interact with your posts.

This post was written by a specialist at Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. For more information contact us today!

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