A Sydney website cannot just succeed by excelling only in aspects such as design or content. Its design must feed into the user experience and functionality of your site. Also, your website must clearly communicate with your audience what your company does, why it does it, and who it does it for. No matter how great you think your business is doing, you must ensure you address core concerns that your audience has. To improve your Sydney web design and functionality, here are some tips you can follow:
Map Out the Journey of your Buyer
This should include from the moment they visit your site to the time they become a customer. Determine the ages they will view, the content they will read, and what offers they will convert on. You need to understand this so you can design a website that helps nurture leads through the sale funnel.
Things such as complicated animations, stocky site images, and very long content can detract from the value and message you want to convey. As your audience may also pay attention to your offerings for around 8 seconds, you must make a first impression that gets the main points across. You can do this by having short, powerful sections of content and applicable photos/icons sectioned off by clear and concise headers.
Give Users the Chance to Share What you Have
Ensure your website has social share buttons to take advantage of social media traffic that is generated from people already reading your content. These buttons encourage social media sharing from your buyer personas.
When a visitor lands on your website, they need to know what to do next. That is why you must give them some kind of direction. Call-to-action buttons indicate the next step users must make on a page. Add in calls-to-action that provide users with materials to educate themselves and help solve their issues.
Be Picky with Images
Some images will not fit with the kind of message you want to show your audience. Luckily, you can pick from many choices, some of which are free. However, you must not plague your site with stocky photos. Choose only photos that portray images of the real people who work at your company and the office itself.
Welcome White Space
As an important design element, white space helps break up the page and increase content readability. It refers to empty areas around elements on a page that do not have content or visual items. Also, white space plays an important role in the design process and positioning site design elements.
Optimise your Site for Mobile
As more and more people are using mobile devices to access the internet and visit websites, it’s important to tailor your website to fit the needs and wants of mobile visitors. A mobile-friendly website responds to the screen size of the user, ensuring contents are readable and comprehensible.
Develop and Search Engine Optimisation (SEO) Strategy
To develop a significant online presence, you must create a site that people can find online. This requires you to develop an SEO strategy that considers the search terms your target audience would search for. Your strategy must include making content that is relevant to your visitors’ needs and using well-researched keywords you must incorporate into your content.