Most digital PR professionals would agree that Instagram verification is not just useful, but also highly lucrative for businesses. Here’s how Instagram verification can help get brand partnerships right. Read on.
Instagram allowed users to request verification on its platform in 2018. The blue tick on an Instagram account offers credibility and visibility. Most digital PR professionals would agree that Instagram verification is not just useful, but also highly lucrative for businesses. Here’s how Instagram verification can help get brand partnerships right.
- Awards Legitimacy
Before 2018, Instagram had given the blue tick verification to select celebrities and brands. The main reason to launch Instagram verification for all users was limiting the ability of imposters to copy any account. The blue tick verification offers protection from content theft and legitimacy to the account’s true owner. Even the Instagram algorithm prioritizes verified accounts and provides a higher chance of ranking on explore pages than non-verified accounts, leading to more engagement and highly-coveted brand partnerships. If you are struggling to improve your engagement on Instagram, get your account verified or hire an Instagram organic growth service provider with expertise in boosting engagement.
- Improves Trustworthiness
Only a small percentage of Instagram accounts are verified. This instantly makes your account stand out and helps develop trust and portray authenticity among followers and brands, boosting your engagement on the platform. Users are cautious while engaging with content that comes from an unverified account. On the other hand, users and brands presume safety when interacting with a verified profile as they trust that Instagram has given its sign of approval to the account. This helps brands approach you for promoting their offerings without any apprehensions. So, if you are not verified yet, consider to buy an Instagram verification badge from a legitimate agency, as it’s essential for striking brand partnerships.
- Positions you as a Thought Leader
Any information from a verified Instagram account is considered authentic and reliable. Moreover, when users and brands notice that you have press exposure, too, and are featured on top-ranking news sites that cover your story, it instantly elevates your reputation. The same media coverage contributing to your verification on the platform helps showcase authority. Readers and brands start looking up to you for unique and authentic information. This strengthens your position in the industry and enables you to gain a competitive advantage.
- Better Brand Deals
Verified Instagram accounts are highly-coveted by brands. Once you have the blue tick, you will be able to negotiate better and attract more prominent brands. Although, other factors like followers and impressions also contribute, verification gives a more significant advantage, both in attracting reputed brands and monetarily.
- Early Access to Features
Verified accounts get early access to special tools, advanced settings, tagging abilities, and dedicated sections for shopping and insights. It provides an opportunity to get acquainted with features before everyone else and optimize brand content.
If you want to make your account attractive for brand affiliations, Instagram verification should be on priority — it can improve interaction with followers and your brand positioning. Consult a digital PR agency or an Instagram blue tick agency to secure your Instagram verification badge.