SEO is a robust online strategy that can effectively help your business. But, a lot of business owners complain about not getting the right level of output from these strategies. The main reason for this is the mistakes done by providers of SEO copywriting services. Many amateurs are not ready to change as per the evolution in the algorithms. However, choosing the right SEO provider can save from being affected. But, it is always better to know the possible mistakes you can run into in the SEO copywriting strategies.
Keywords have been, and it is still an essential part of SEO. But, the one mistake most people do is stuff the content with keywords. With the amountof keyword stuffing happened in the past, Google have changed their algorithm. Now they are looking for quality content with a proper structure and proper use of keywords.
We are not considering search intent.
With the current Google algorithm, search intent is critical. You should write contents that are meant adequately for the reason a user will search for the keywords used.
Use of same words
Synonyms are something you should use to improve the content quality. But, many professional consider using the same keyword repetitively to get better rankings. But, algorithms today are smart and find synonyms too.