There are thousands of bloggers and journalists spreading volumes of information that simply isn’t true. If you followed all the advice about SEO written on blogs, it’s unlikely you would receive top listings in Google, and there’s a risk you could damage your site performance and make it difficult to rank at all.
Let me tell you a secret about bloggers. . .
Articles about the latest SEO updates, techniques or tips are often written by interns, assistants, ghostwriters, or recently even AI. Their job is to write articles. The majority of blog posts about web design or SEO are rarely written by experts or professionals with the day-to-day responsibility of growing site traffic and achieving top rankings in search engines.
Can you learn from someone who doesn’t even know how to do it themselves?
You can’t. This is why you have to take the advice spread by blog posts with a grain of salt.
Don’t get me wrong. I love bloggers. There are bloggers out there who practice and blog about SEO, and do it well. But it has become increasingly difficult to sort the wheat from the chaff.
Not just another blog post?
I know what you are going to say now. Nevertheless, this is also a blog post.
Yes, but this blog post does not give any advice and guidance. This post is only an excuse to provide you with free SEO checklist based on the book of Adam Clarke, “SEO 2023”
Adam Clarke is a Google certified professional who achieved hundreds on number one rankings over past 15-years. He has consulted countless clients on search engine optimisation and from small family owned businesses to international brands.
How Google works
Eric Schmidt, former CEO of Google, once reported that Google considered over 200 factors to determine which sites rank higher in the results.
Today, Google has well over 200 factors. Google assesses how many links are pointing to your site, how trustworthy these linking sites are, how many social mentions your brand has, how relevant your page is, how old your site is, how fast your site loads… and the list goes on.
Does this mean it’s impossible or difficult to get top rankings in Google?
Nope. In fact, you can have the advantage.
Advantage of knowledge
Below you will find really big piece of knowledge in the form of downloadable extensive PDF SEO checklist, so you can easily improve your visibility in search engines in step-by-step format.