Search Engine Optimization remains one of the core components of online marketing. In fact, without SEO, your digital marketing campaign is bound to fail. There are a few dos and don’ts in SEO that can be considered cardinal rules, while there are also mistakes that businesses and website owners needs to avoid.
In this post, we are sharing some of these SEO mistakes that must be avoided.
Mistake 1 – DIY SEO instead of hiring an expert
Instead of relying on companies like SEOJet for SEO, many business owners believe that can manage on their own. It is important to understand that Google and search engine algorithms are prone to change, and the trends and practices in SEO are constantly evolving. You need a team of SEO experts – period. SEO is not worth experimenting with, because if Google doesn’t reward your website, you are already losing a chunk of your traffic.
Mistake 2 – Believing in fake SEO promises
‘We can get you on top of Google in a week?’
‘Our SEO services promise guaranteed rankings in a day?’
If your company is still falling for these gimmicks, there’s nothing more to say. SEO is scalable, measurable, and can be tracked with data and numbers. For organic SEO to work, it is absolutely critical to believe in time. It can take anywhere between two to three months to get real results with SEO.
Mistake 3 – Not paying enough attention to link building
No matter what some critics have to say about link building, it remains one of the best ways to promote your website organically through SEO. You have to use link building to gain exposure, and finding niche, authority sites is key to success. If you are unsure of how to approach link building, just ask the team you have hired to offer a plan. The good part is SEO and link building don’t have to be expensive, and you can always get a package that fits your budget.
Mistake 4 – Not focusing on local search
As a local business, your customers are likely to be concentrated along a specific region. Therefore, local searches and keywords should be a critical component of your SEO plan. Optimizing on local searches is necessary because of two reasons. Firstly, it allows you to generate leads that are more likely to convert, and secondly, you can tackle immediate competition better.
Mistake 5 – Not adapting to changes
As we mentioned earlier, search engine changes are real, and any smart SEO team knows that adapting to these changes is an absolute must. Google rewards websites that follow guidelines for SEO practices, and you can accelerate the process by using something like a backlink planning software. There are also varied other tools that can help you adapt to these SEO changes in an effective manner.
Mistake 6 – Focusing on nonstrategic keywords
Keyword research and planning is one of the core aspects of SEO, and you cannot afford to just work on strategies without choosing keywords with care. In fact, nonstrategic keywords can do more harm than good, and none of your SEO work and practices will fetch any results. The eventual purpose is to gain organic traffic to your website for appropriate searches, and keywords have the biggest role to play in that. Ask your SEO service as how they are dealing with keyword research and the tools they use.
Mistake 7 – Using low quality content
Probably the biggest SEO mistake is to use low quality content on a website. You cannot afford to use content that’s not readable or search-engine friendly in the first place, because retaining the attention of the reader and ensuring that people find information, they are looking for, are two key goals. SEO and social media are linked in many ways, so content for every platform, website and blog that is related to your business or brand remotely must have content created by the best copywriters. If that means paying more for every piece, don’t hesitate in that.
When it comes to SEO, content is still king, and every business must focus on content, by using strategies such as link building. Do your homework when you use any content service or SEO software and ensure that your plan is backed by research and results. The results can be measured in real numbers, and you can expect your website to surge on the top of Google sooner than expected. Check online for backlink planning software, and plan your SEO strategy today.