Imagine a family driving through an unfamiliar town looking for a place to eat dinner. Using a mobile phone, they find a restaurant on Google and click through to the website — but the menu is a PDF with tiny print that doesn’t fit on the screen. What do they do? They go back to Google and find another restaurant.
Or consider this possibility: The director of purchasing for a large manufacturing firm is waiting for a dentist appointment one Saturday morning. She uses the time to search on her mobile phone for a new supplier for a $500,000 per year component. She comes to a website that could be the right fit, but the home page menu is so complicated she can’t find what she needs. She continues searching and soon bookmarks a competitor website for further investigation when she gets back to her office desktop.
The point of these two common scenarios: No matter what kind of business you’re in, no matter how big, how small, or what type of customer you serve, having a mobile-friendly website is crucial.
The accompanying resource provides several extremely important tips and insights for building a mobile site that attracts customers, holds their attention, and gets them to engage with your brand. It takes a look at the basic differences between mobile and desktop website design, and then goes into more detail on advanced techniques a company can use to gain a significant competitive advantage. The information is useful for any startup or established organization that wants to increase traffic and conversions on its mobile website.
In addition to the unquestionable value of a mobile-friendly site for keeping customers and prospects happy, organizations should understand how important mobile-friendly website design is for SEO (search engine optimization). Several years ago, Google began to factor mobile-friendliness into its ranking algorithm, and the emphasis is growing. Google is wise to do this, because more and more of its search engine users are using mobile devices, especially for local searches. Google does not want to serve bad mobile websites in its search results and frustrate its users — and you can expect rankings to hinge on mobile-friendliness more and more as time goes on and Internet access via mobile devices becomes more popular still.
For more insights about building a mobile-friendly website, please continue reading.