So many aspects of business rely on data accuracy. From developing effective marketing strategies to maximizing ROI across the board, the quality and consistency of your data is paramount. It’s because of this that good data hygiene is so important. Even small businesses need to realize the power accurate data can bring as well as the risks of poor data. To help, we’ll go over what this process is and why it is so important in today’s data-driven world. What is data hygiene? Put simply, it is ensuring the “cleanliness” of data within an organization or database by removing errors, such as duplications, misspellings and incomplete data. Performing this process works to eliminate incorrect, old or otherwise “dirty” data. Ultimately, the goal of “data cleansing” is to maintain up-to-date, accurate data to optimize analytics and decision-making strategies going forward. There are many other benefits a company stands to gain with clean data. For starters, it can lead to increased efficiency and productivity throughout the organization. How so? Dirty data can create inefficiencies within programs, disrupt customer segmentation and even lead marketing efforts in the wrong direction. All this and more can waste resources, time and money. By taking steps to clean data, companies can avoid these and other consequences brought on by dirty data. Want to learn more about data hygiene and the value of accuracy? Check out the accompanying resource from New Homeowner Data, a company helping your business gain the attention of local customers with a new homeowner list.
The Importance Of Small Business Data Hygiene