Quality content is a key aspect of search engine marketing strategy and SEO. When content is considered extremely high quality its easier for Google to rank it above the competition. It’s tough to define what creates quality content but with a focus on the right aspects of content, you can make sure that your users are able to enjoy a better read and Google can rank the content well. Creating quality content means following some of these rules:
Write Content For Your Readers
If you are building a site to sell items in an online storefront it’s very important that you are writing more than just marketing content. If you have an E-commerce site, you will need to make sure that you are writing blogs that are important topics to your readers or that explain aspects of your product. Check out your keyword research and determine some of the keywords that are bringing people into your website. You can focus on topics that pertain to these keywords as you structure content in the future.
Make Your Content More Engaging And Readable
Make sure that you are able to produce content that is easy-to-read. This means adding proper structuring to the text and the words that you’re using as well as breaking it up into paragraphs and headings as they are required.
Think About Search Intent
Consider the content and the keywords that your readers are going to be searching for. Consider adding in some long-tail keywords that are going to attract users on voice search, answer important questions in your blogs, and help your users with valuable information in each post. Advertising content will only produce small results on your page, it is the valuable and informative long-form content that will bring in more users from search engines.
Consider some of these top ideas about the nature of quality content and how you can produce it in the future.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.