In recent years the market has seen significant growth in the number of e-commerce stores around the globe. The convenience and many offers provided by these digital stores made them popular among a large user base. With fast online deliveries and secure returning optioned added to the advantage of these online stores, the physical stores were told to be significantly affected. The recent statistics in the market show trends against these brick and mortar retailers. However, few physical stores are still thriving with the help of personal services and proper brick and mortar analytics.
Some customers prefer personal experience.
The main difference between the physical and online retailers is the user experience they provide. The online stores and complete digital, and you can’t get hands on the product you buy until it is delivered to you directly. However, the brick and mortar stores allow users to check and try the products before they buy them. Many customers prefer such a personalized experience over the convenience of fast delivery and offer from online stores. Because of this reason, many physical stores still thrive and get a regular rush of customers.
The wise use of technology
It is a known fact that the wise use of digital technologies can help a business grow further. The popularity of online retailers is a straight example of how technology can help improve the business. If a brick and mortar retailer makes use of technologies, they can surely ensure a steady flow of customers. The use of technology includes employing analytics and running digital marketing campaigns to reach out to potential customers continuously. Many physical retailers are known to get a high level of success with the help of such digital technologies and building a great brand name for their business.
A mixture of online and physical experience
The most brilliant way to do a retail business today is to ensure they have both the online and offline customers to buy from them. This is done by having an online store, as well as a physical store, so that they won’t miss out on both types of customers. There is a trend of users who wish to browse through the online collection and finally purchase them from a physical store. Such users will always look out for stores with both physical and online options available for its customers, and such stores are still in the best level of business in today’s digital world.